growth hacking
Customer Acquisition Isn't Truth vs Live Data
In FY2025, XP Inc boosted its customer acquisition pipeline by 42% using predictive analytics, cutting cost-per-lead to under 30 cents. By embedding machine-learning propensity models into every touchpoint, the firm turned data into a growth engine that outpaced traditional campaigns. XP Inc Predictive Customer Acquisition Key Takeaways * API-driven personalization lifted